Umag combines the beautiful blue Adriatic Sea, rich Baroque and Renaissance cultural history, nature that leaves you breathless, and gastronomy that has been recognised worldwide. What makes Istria a favourite destination among travellers is its untouched natural beauty, only a few hours’ drive from almost any part of Croatia and Slovenia, but also northern Italy and southern Austria.

Since 2017, the best music festival in this part of Europe — Sea Star Festival — has also been part of the tourist offer. Umag and Istria are thus on the map of the world’s most relevant festivals, bringing tens of thousands of young people from all over Europe to this region every year.